48hrs is a British born, urban lifestyle brand. The range of fashion-forward, street attire celebrates the UK's youth culture, illustrative art and music scenes.

The Manchester-based brand takes inspiration from popular culture and the world famous underground music scene born out of the northern city in the late 1980s. 48hrs is not just about clothing, but brings unique style to those who live for the weekend. It celebrates the Friday feeling and the unpredictability of the hours that follow.

48hrs is set to make a huge noise across the UK's party scene and beyond, with the 2009 launch of a vibrant must-have range of t-shirts, polo shirts and sweatshirts for men who love the release of the weekend.

With new styles introduced every few weeks, the distinctive collection brings the latest styles to dance floors around the world to ensure 48hrs men are always one step ahead of the game.

You will find all the latest collections here on 48hrsonline.co.uk and in men's fashion retailers across the UK.

Expect to see 48hrs promotional ladies and DJ's at major events and festivals in a city near you.

48hrs. Exclusively yours.